Citizen Watch is opening its first-ever U.S. concept store in New York City’s Times Square this November.
It will be the first Citizen Watch retail concept store in North America, though it also has a smaller one in the Mohegan Sun casino in Conn. The company has long operated concept stores in Asia and the Middle East.
Citizen Watch Company of America president Jeffrey Cohen says the brand plans no more stores.
“We are not going retail,” he says.
The 1,300-square-foot store will be designed by architecture firm Mapos.