Citizen Watch Donating Solar-Powered Lights to Hurricane Victims

Watch brand Citizen is helping to bring a little light to a part of the world that, in the wake of Hurricanes Irma and Maria, was plummeted into darkness.

In partnership with nonprofit Good360, the brand is sending up to 5,000 Luci EMRG solar-powered lights to Puerto Rico, South Florida, and the U.S. Virgin Islands to aid locals who’ve been left without electricity following the devastating storms.

Here’s how they’re doing it: Citizen will donate one solar-powered light with every watch purchase made in its Times Square flagship store or on its website. The donation period is open-ended, but will close once all 5,000 lights have been sent.

“The Luci EMRG Lights fill a gap in the road to recovery for communities that have lost power in the wake of a major disaster,” said Good360’s chief marketing officer, Shari Rudolph, in a statement. “Good360’s mission is to bring hope and dignity to those in need, including survivors of disasters.”

EMRG Luci Disaster Relief Credit Carlos Vargas
Inflatable Luci EMRG solar-powered lights (Carlos Vargas courtesy of Citizen)

Good360 facilitates a network of more than 57,000 charities and distributes approximately $400 million in “critical goods” each year around the world, spending only 1 percent of its income on program services.

The Luci EMRG is an inflatable lantern that only needs sunlight to stay charged, making it an invaluable personal effect for people living without power. It’s also durable and waterproof, and it can be crinkled down to pocket-size when not in use.

The lights share the same basic solar technology that’s found in Citizen’s Eco-Drive watches. In a company statement, the brand linked the two: “Where light is needed, we aim to provide that same power to those who are suffering from these natural disasters.”

(Top: A man in Puerto Rico blows up a Luci inflatable solar-powered light; photo by Carlos Vargas courtesy of Citizen)

JCK Magazine Editor