Citizen Watch America Adds Chief Marketing, Merchandising Officer

Citizen Watch America has made two big promotions, adding new positions to its c-suite and choosing executives within the company to fill those roles.

Ellen Seckler (pictured, right), formerly executive vice president of marketing, has been promoted to chief marketing officer. She will oversee marketing for all Citizen Watch America brands: Citizen, Bulova, Frederique Constant, Alpina, and Ateliers deMonaco.

Seckler previously worked at Movado, Gucci, and Swatch Group.

In addition, Susan Chandler (pictured, below), who currently serves as Bulova’s senior vice president of merchandising and brand management, will become chief merchandising officer. She will oversee product development and merchandising for the Bulova and Citizen brands.

Susan Chandler
Susan Chandler, new chief merchandising officer for Citizen Watch America

Chandler has previously held senior merchant roles at Avon Products, Frederick Goldman, Scott Kay, and David Yurman.

(Images courtesy of Citizen Watch America)

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