The company also made leadership changes
Citizen Watch is integrating Bulova’s U.S. operations into a new entity called Citizen Watch Company of America, which will handle all the sales and marketing for the brands in the U.S. and Caribbean markets. The company will do business as Citizen Watch America.
Previously, the two brands operated as stand-alone entities. While the brands will remain distinct, with individual identities and marketing, they will now pool resources for back-end operations like purchasing media and web development.
Citizen acquired Bulova in 2008.
Jeffrey Cohen (pictured) has been appointed president of Citizen Watch America, overseeing both brands.
The company also made the following leadership changes:
Michael Benavente will become managing director for Bulova’s U.S., Caribbean, and Latin American markets, reporting to Jeffrey Cohen. He first joined the company last January.
Eric Horowitz is managing director of Citizen’s U.S. and Caribbean markets. He also reports to Cohen.
Stephen Miller is now chief operating officer of Citizen Watch America; John Wille has become chief financial officer and Trish Keller, chief technology officer.
(Photo courtesy of Citizen Watch Company of America)