The exec has 17 years of industry experience
Pre-owned fine jewelry buying firm Circa has tapped a new, highly experienced vice president of marketing.
Jennifer Pearson, a former vice president of marketing for both Assael Inc. and Effy Jewelry, will be responsible for Circa’s global marketing strategy and communications, including the future development of the Circa brand.
Pearson comes to Circa with more than 17 years of experience in sales and marketing in the jewelry business and will report to the CEO, Laurence Grunstein.
The executive tells JCK that when she first sat down with the Circa team to talk about the position, “they were not only knowledgeable about jewelry, but they love the clients that they work with. Trust and integrity when interacting with clients means everything to the Circa team. This dedication drew me in.”
She went on to say that her goal at the company will be to “differentiate us from the growing competition and increase our exposure nationally and internationally,” and adds, “I see great potential in Circa.”
(Photo courtesy of Jennifer Pearson/LinkedIn.com)