CIBJO on Wednesday launched “The Retailers Guide to Marketing Diamond Jewelry,” a publication by the organization’s Marketing and Education Commission.

Jonathan Kendall, commission vice president of the, announced the release of the guide during the CIBJO Congress in Cape Town, South Africa. Kendall said the guide demonstrates the commission’s clear support of jewelry retailers by giving them the tools to compete with the best of the luxury world.

The guide provides jewelry retailers with ideas on how they can successfully market their business. The guide provides:

* Practical and applicable ideas that will assist jewelry retailers in marketing their jewelry store.

* Detailed case studies detailing the practices of other jewellery retailers.

* Effective business tools to develop their business.

JCK