Blogs: All That Glitters

Christie’s Jewels Up Lela Rose Bridal Gowns For New Sales Initiative


And can similarly style any bride looking to acquire one-of-a-kind jewels for wearing on her wedding day and beyond.

This is the thinking behind Christie’s new private sales campaign, At Your Service. To illustrate the possibilities, the auction house partnered with veteran bridal designer Lela Rose on a promotional video hosted by Neda Whitney, senior vice president, head of marketing for Christie’s Americas, that shows how the pieces might be styled in a bridal context.

The jewels seen in the video and throughout this post hail from the auction house’s April 13 Magnificent Jewels auction (JCK recapped the results here).

“Our [bridal] collections are about individuality and personal expression balanced with a sense of timelessness,” said Rose in a prepared statement. “This could mean pantsuits and peplum tops to slim ethereal and pared-down dresses. Working with Christie’s, we paired our bridal collection with jewelry styled in surprising ways; a brooch in a bouquet or styled in the bride’s hair, colored gems, and jeweled headpieces. Classic looks with a touch of the unexpected.”

Christies Lela Rose gowns and jewels
Lela Rose Spring 2022 bridal collection highlights, styled with pieces from the Christie’s New York Magnificent Jewels auction on April 13. From left: Antique amethyst and diamond tiara (sold for $40,000); early Georgian diamond bow brooch (sold for $47,500); diamond and multi-gem necklace (sold for $81,250). 
Christies Lela Rose multi gem necklace
“The moment we draped this necklace down the model’s back, it instantly felt so modern,” said Rose in a Christie’s interview.

This video content was clearly quite a bit of fun, but there’s more where that came from. An array of bridal-appropriate jewels, from modern fancy colored diamond pieces to art deco brooches and bracelets, have been specially curated by Angelina Chen, senior specialist, Christie’s Jewels, and are currently available. A dedicated private sales team is on hand to advise, source, and deliver.

“These are modern heirlooms that can be enjoyed after the wedding styled in endless ways,” said Chen in a prepared statement. “With Christie’s ‘At Your Service’ we are able to source and create custom jewelry to meet all our clients’ needs—what could be more personal than that?”

Top: “I really loved working with Christie’s to style heirloom-like jewels in unexpected, modern ways,” said Rose in an interview on Christie’s website. “They elevated everything to this different level that surprised me.” Magnificent Jewels from the April 13 sale, clockwise from bottom left: Fancy yellow rectangular mixed-cut diamond of 10.42 cts. and triangular-cut diamonds in 18k yellow gold and white gold, sold for $112,500; early Georgian diamond bow brooch, sold for $47,500.


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Amy Elliott

By: Amy Elliott

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