Natural diamond brand Rare & Forever has hired Chris Croteau (pictured) as its vice president of marketing and sales.
Croteau recently served as store director for Chicago-based CD Peacock Jewelers, and senior director of sales, North America, for Hearts On Fire. He was also executive vice president of Vibhor Gems.
In his new role with Rare & Forever, Croteau will oversee digital and print marketing and sales strategies to increase awareness of the brand’s unique quality and consistency and win customers’ trust.
“Chris’ extensive experience with over 16 years at Hearts On Fire makes him a perfect fit for this important role at the helm of Rare & Forever’s brand team,” said Andrew Rickard, vice president of operations for RDI Diamonds, the supplier of Rare & Forever diamonds, in a statement.
(Photo via LinkedIn)
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