Chow Tai Fook Is Coming to America



The Asian jewelry powerhouse is opening a branded shop at a New York City Macy’s

Chow Tai Fook, the jewelry powerhouse that owns Hearts On Fire as well as thousands of stores in Asia, is making its first foray into the U.S. market by opening a branded shop at a Macy’s in Flushing, Queens.

The 500-square-foot shop opened Nov. 12. It will sell gem-set, platinum, and karat gold jewelry as well as exclusive Chow Tai Fook–branded merchandise.

Flushing, Queens, is known as the Chinese Manhattan, with a large customer base of immigrants and tourists. It is considered the fourth largest commercial district in New York City.

It is not clear if Chow Tai Fook plans to open future U.S. shops, in Macy’s or elsewhere.

A CTF spokesperson tells JCK by email: “We shall wait and see how the feedback from the market is. Our core business focus remains in Greater China while we shall prudently explore opportunities in overseas markets.”

Asked about future collaborations, a Macy’s spokesperson says, “We would not be able to speak to that just yet.”

Chow Tai Fook is considered one of the largest jewelers in the world, with over 2,100 shops in Hong Kong and Macau.

In recent years, it has indicated it wants to branch out beyond its home base in China. In June 2014, it bought U.S. brand Hearts On Fire for $150 million. In July, managing director Kent Wong told Bloomberg that the company plans to increase its U.S. wholesale business. 

(Photo courtesy of Macy’s)

JCK News Director