Chow Tai Fook Appoints Global Creative Director

By Rob Bates | March 04, 2026

Chow Tai Fook, the Chinese jewelry giant, has appointed David Tse global creative director, effective March 2.

In his new role, Tse will further develop the brand’s creative identity and execute its creative strategy across all touchpoints.

Tse most recently served as the creative director for Hermès in Shanghai, where he was the brand’s first creative director outside its headquarters. Before that, he worked in creative production, with such brands as Burberry, Golden Goose, Uniqlo, Google, PayPal, Volvo, Starbucks, and many more.

Chow Tai Fook Jewellery Group vice chairman Sonia Cheng said in a statement that Tse’s “appointment is timely as we continue to transform and globalize the brand. His deep understanding of luxury…will play a key role in shaping our brand equity globally.”

(Photo courtesy of Chow Tai Fook)