With the acquisition of a boutique hotel in Paris, Chopard is venturing into the lifestyle business.
Chopard has acquired Union Hôtelière Parisienne, the parent company of the Hôtel de Vendôme in Paris, which shares an address with Chopard’s flagship store on Place Vendôme.
The five-star hotel has 29 rooms, including 10 suites.
“The firm looks forward to further developing this gem of Parisian hotels,” according to a statement released by the firm.
The company also revealed that it plans future investments.