Chippenhook, the Lewisville, Texas–based manufacturer of luxury packaging and displays, recently hired Kirk Aronson (pictured) to be its vice president of business development.
Aronson has 20 years’ industry experience. According to his LinkedIn profile, he previously served as vice president of sales for both Versace and Bell & Ross.
“Luxury brands and retailers today need to offer experiences for the consumer to win their business,” said Aronson in a statement. “They have to be attracted or lured to a product away from unlimited other choices they have in today’s marketplace.”
Chippenhook president and chief operating officer Paul Dietz said in a statement that Aronson’s hiring “enhances our depth in the luxury marketplace. His knowledge and team-building style will accomplish extraordinary things.”
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