Forevermark has created a new campaign that will debut Oct. 8.
The campaign’s tagline is “The Diamond. The Promise,” and it centers on a 60-second film that tells the story of a couple in love. Versions of the film will be showcased in digital ads starting Wednesday and in 15- and 30-second television spots starting in November.
Benjamin Millepied, the actor/dancer who was the ballet choreographer for Black Swan, directed and choreographed the film.
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