The redesigned site offers expanded styles of bridal and fashion jewelry
Charles & Colvard has debuted a new website with expanded e-commerce offerings.
“With the launch of our new web presence, products, and styles, we continue to deliver on our strategy to help bring moissanite to the forefront of the market,” said Charles & Colvard president and CEO Suzanne Miglucci in a statement.
The website is directed at a millennial audience.
“We’ve consolidated our web properties and refreshed our brand in a way that helps us better tell our story,” said Miglucci. “We believe moissanite has long been the best-kept secret in the jewelry industry, and this new platform is our vehicle to educate the market about the world’s most brilliant gem.”
The company is also debuting its online offering of a second grade of Forever One, Forever One G-H-I. The new stone is labeled G-H-I quality based on the Gemological Institute of America’s diamond grading scale and is available in limited quantities on the website.
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