Chanel, which until now has resisted e-commerce for all of its products save makeup, has partnered with Net-A-Porter to sell a new fine jewelry collection during a three-week pop-up on the luxury e-commerce site.
The six-piece Coco Crush collection will be available on the site from April 15 until May 6. It then will be available only in Chanel stores. The collection, in 18k white and yellow gold, consists of five rings and one cuff, each in Chanel’s iconic quilted pattern. The pieces retail for $2,049 to $19,762.
“We are thrilled that Chanel has decided to work with Net-a-Porter on this exclusive initiative,” said Alison Loehnis, president of Net-A-Porter. “Chanel is a brand that we admire greatly and we are incredibly honored and proud to partner with them on their first ever fine jewelry eCommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with the Net-a-Porter customer.”
In a post announcing the collection on her Instagram, Natalie Massanet, executive chairman of the Net-A-Porter group, wrote, “Have waited 15 years for this!”