Bead manufacturer Chamilia has cut staff in its Minneapolis office following its acquisition by Swarovski, Chamilia confirmed to JCK.
According to a report in the Minneapolis Star Tribune, the staff was reduced from 140 down to 30 “customer-facing” positions.
Chamilia CEO Douglas Brown said he could not provide a specific count of how many positions were cut, noting the company used temporary help and consultants, and had multiple offices.
“We believed that some of the back-office functions could be performed in the Swarovski North America Rhode Island headquarters,” he said. “As a result, there were approximately 25 (or less) roles that were transferred from Minnesota to Rhode Island.”
He added that “Swarovski intends to use the Minnesota office as one of its midwest locations.”
“We are very bullish on the personalized/customizable jewelry arena,” he said. “Nothing has altered that opinion in the last 3½ months. We continue to build on the great efforts put forth by the Chamilia founders by supplementing where it makes most sense.”
The company was acquired by Swarovski in April.