CH Jewelers Creates “Deeply Community-Rooted” Retail Experience in Arcadia, Calif.

By Karen Dybis | August 04, 2025

The new CH Jewelers boutique in Arcadia, Calif., fulfills the family-owned company’s goal to bring premium brands to its clients through thoughtful expansion in its home state.

Located within the Shops at Santa Anita, the store—which recently celebrated its grand opening, after debuting earlier this year—joins CH Jewelers’ other location in the San Gabriel Valley, in the city of San Gabriel.

“CH Jewelers believes in building meaningful, long-term relationships with our clients, and expanding to Arcadia is a continuation of that philosophy,” says third-generation executive Victoria Hirakawa-Lee, noting that the Arcadia area, east of Pasadena, is something of an anomaly to the outside eye.

“For those who know, it’s a quiet stronghold of generational wealth, cultural sophistication, and understated luxury in Southern California. Arcadia, at its heart, is home to a discerning, globally connected clientele—particularly among the Chinese and Asian American communities—who value heritage, craftsmanship, and prestige, often favoring subtlety over spectacle,” explains Hirakawa-Lee.

CH Jewelers new store — *CH Jewelers chose Arcadia for its latest location to connect with the Chinese and Asian American communities in this area of California.*

“We saw Arcadia as the ideal setting for a luxury retail experience that feels personal, intentional, and deeply community-rooted. At the same time, its presence within a high-traffic commercial hub like the Shops at Santa Anita allows us to connect with a broader, more diverse clientele, striking a balance between exclusivity and accessibility.”

The new boutique features such luxury jewelry and watch brands as Chanel, Chopard, Piaget, Jaeger-LeCoultre, IWC Schaffausen, Baume & Mercier, and TimeVallée—a selection, Hirakawa-Lee says, that should make the Arcadia store a destination for watch collectors and jewelry aficionados.

Besides fine jewelry and timepieces, CH Jewelers in Arcadia offers watch and jewelry servicing, and it provides concierge-style services like private appointments and bespoke sourcing.

CH Jewelers collaborated with interior designers as well as its jewelry and watch partners to create a space she describes as curated and intimate. The cases are meant to feel more like displays in an art gallery, giving the boutique an upscale mood.

Add in natural textures, warm lighting, and comfortable furnishings, and clients feel welcome to browse and enjoy exploring the jewelry maisons, says Hirakawa-Lee. Each branded environment has been designed to reflect that company’s identity while still feeling cohesive within the larger CH Jewelers experience, she notes.

CH Jewelers Arcadia — *CH worked with Qeelin and other jewelry and watch companies to create store-within-a-store areas that highlight each brand.*

The new store was also designed to host intimate events, from collection unveilings to educational gatherings with brand experts. “It’s important to us that the boutique feels like a destination where relationships can deepen and experiences are memorable,” Hirakawa-Lee says. “Our goal is for clients to feel cared for, inspired, and completely at ease.”

Fine jewelry has an enduring value that’s both emotional and material, and there’s a growing appetite for pieces that carry significance, she adds.

“As a third-generation family business, we’ve seen how jewelry marks milestones, tells personal stories, and how at times it acts as unexpected investments,” Hirakawa-Lee says. “This type of connection is what gives me confidence in the category—especially now, as more clients are drawn to collecting rare gemstones and exploring trend-forward styles, without feeling bound to a premium price tag or a particular blue or red box.”

Top: CH Jewelers’ recently opened boutique in the Shops at Santa Anita in Arcadia, Calif. (photos courtesy of CH Jewelers)