
After a quick rise and abrupt closing, fine jewelry brand Cast has returned in a new version and is rebuilding its staff, setting up trunk show appearances, and introducing jewelry designs.
Cast is now under the direction of its original cofounder Rachel Skelly, who purchased the San Francisco–based company’s intellectual property when it closed in mid-2025. Skelly, the revived business’ CEO, calls this new phase “Cast 2.0.” Its website highlights the shift with references to “the recasting of Cast.”
“I just feel like Cast is not done and I’m not done with Cast,” Skelly says.
Last June, Cast ended its four-year run as a jewelry collective focused on female designers, shuttering its three stores. Skelly says the closure was due to challenges many early-stage brands face, as well as unpredictable economic issues like tariffs and consumer sentiment.
She went on social media at the time to promise Cast would return and has since given regular updates about her hopes for Cast’s future.

“I’m a transparent person, and I feel better when everyone knows the story. I felt it was important for me to share what was happening and pay homage to Cast 1.0,” Skelly says. “The high-level truth is we built an amazing brand that was so beloved. We had loyal followers. I was obsessed with everything we were doing.”
Over the past six months, Skelly—a former graphic designer who cofounded Cast with serial entrepreneur Eric Ryan—has worked with attorneys to put the business back together in a refreshed form. She took on the role of CEO, founder, and designer, and says it’s exciting to feel in total charge of a jewelry business.
On Jan. 1, Skelly announced on Instagram that Cast was back, and a new website and email to subscribers about the reopening soon followed. A skeleton crew of former employees are on board, according to Skelly, and she hopes to hire back more as the business progresses in 2026.

Cast 2.0 has debuted the Compass collection of pendants, which Skelly says exemplify the reinvigorated brand’s design philosophy: They can transform from one look to another and are made with different gemstones and materials, to cater to clients’ preferences.
Compass’ mini Nomad pendant ($2,200), for example, can be worn with either its black onyx and gray spinel side or a 14k gold and diamond side facing out. On the Voyager pendant, malachite is combined with a mint emerald in the mini version ($850) and with turquoise and sky blue topaz in regular size ($3,250).
“Compass is our comeback piece,” Skelly says. “It came to me in the middle of yoga, which I do every morning in my office. It’s when I can be in my head and focus on my life.… Compass is about following my north star and not giving up on hope.”
Longtime Cast followers may notice some of the company’s original jewelry available on the website, including favorites like the double-sided Flip ring. Cast will be sold online for now, and Skelly is scheduling trunk shows to get back in front of retailers and customers. She says she would also like to form strategic wholesale partnerships.
“[Owning Cast stores] is something we need to earn the right to do again,” says Skelly. “I loved our retail stores so much. I loved being with our clients, looking at the jewelry and trying things on. That part was so amazing to me. I want that again.”
Top: The Voyager pendant in 14k gold and sterling silver with malachite, turquoise, sky blue topaz, and diamond pavé is a new release from the just-revived fine jewelry line Cast. (Photos courtesy of Cast)
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