Cartier, Tiffany Make Top Brand List

Cartier and Tiffany & Co. are the top jewelry names on the “Best Global Brands” list from branding consultancy Interbrand.

Cartier ranked 68th, up from last year’s 70th place ranking. Tiffany ranked just behind it at 70th, also up from last year’s 73rd place ranking.

Other luxury names on the list include Louis Vuitton (#17), Gucci (#38), Hermès (#63), Burberry (#82), and Prada (#84).

The report examines the financial performance of the branded products or service, the role the brand plays in influencing consumer choice, and the strength the brand has to command a premium price.

“This year’s top luxury brands reflect a changing global consciousness—with success dependent not only upon a portfolio of superior products and superb quality of service, but also a strong cohesive brand, a formidable digital presence, and reputation that is timeless, elevated, and refined,” said a company statement.

Coca-Cola held the list’s top spot, followed by Apple.