MJSA Press, a division of Manufacturing Jewelers & Suppliers of America has released, Marlene Richey’s Profiting by Design: A Jewelry Maker’s Guide to Business Success.
Richey, a 30-year veteran of the jewelry business, has written a basic, easy-to-read guidebook that anyone who contemplates starting a design shop will find useful. Drawing on her experience as a gallery owner and manager of the award-winning William Richey Designs, input from business experts, and real-life lessons from esteemed designers such as Barbara Heinrich, Chris Correia, and Michael Bondanza, she points the way through crucial aspects of the jewelry design business that often overwhelm newcomers: From the personal qualities a small-business entrepreneur needs (Can you multi-task? Can you live with uncertainty?) to pricing, marketing, and sales strategies, as well as steps to ensure that buyers pay what they owe.
As Cindy Edelstein of the Jeweler’s Resource Bureau writes in her foreword, “If you have the desire, and this book in your hand, you will find a way to make your business turn out just as you designed it to be.”
The Prime Sponsor of Profiting by Design is David H. Fell & Company Inc., a precious metal refiner and manufacturer of quality mill products.
Copies of Profiting by Design will be available in late August for $34.95 through MJSA and leading industry distributors, as well as Amazon.com. For more information about the book, including available member discounts, or other instructional titles from MJSA Press, contact MJSA at 1-800-444-6572, ext. 3038, or visit mjsa.org.