C. Wonder, the women’s accessories, clothing, and home goods retailer, is closing all locations.
The chain was launched in 2011 by Christopher Burch, the ex-husband of designer Tory Burch. The brand features clothes, jewelry, accessories, and gifts in the preppy style made famous by Tory Burch, and many speculated that the brand was Christopher Burch’s revenge project. Later, lawsuits all but confirmed suspicions: At the time of launch, he owned a 28.3 percent stake in Tory Burch LLC, and the next year, he was asked to step down as chair. He sued Tory Burch LLC, citing interference with suppliers. Tory Burch LLC countersued, calling C. Wonder a knockoff brand, reported Forbes. The suits were settled in January 2013.
In November, BuzzFeed reported that C. Wonder would close 20 of its 32 stores by Jan 1. and “transition to a wholesale brand.” Then on Jan. 5 it reported that 100 employees at the brand’s headquarters in New York were told at an internal town hall meeting that the brand and its remaining stores would be shutting down within the next two to three weeks.
Forbes spoke to company spokesperson Daniela Maron, who said, “Due to the highly competitive nature of the current retail environment, C. Wonder will be closing its remaining stores. The company continues to evaluate its best alternative to maintain the C. Wonder experience for its customers.”
The brand’s website is currently advertising 50 percent off everything, all sales final.