The Learning Annex in New York is sponsoring a class designed to help aspiring jewelry designers get their collections into department stores and boutiques. The three-hour seminar, titled “How to Start Your Own Jewelry Line,” will be held Sept. 16 at 6:30 p.m.
Nancy Trent, president of Trent & Company Public Relations and a p.r. veteran specializing in jewelry and fashion, will be moderating a panel of leading jewelry buyers, designers, and editors at the seminar.
“In addition to practical tips for getting started in creating your own jewelry line, attendees will hear where the jewelry industry is today, what lies ahead, and how to get their collections into stores,” Trent said. “They will learn how to promote it, get it sold, worn, and reordered.”
Speakers will include Scott Martin, Jewelry Buyer for Saks Fifth Avenue; Fish Yu, owner and designer of Pearl Daddy; Eva Weiss, owner of Butter and Jelly; Stephen Kris, designer/goldsmith; and Rima Suqi, “Best Bets” editor for New York magazine. Trent will offer useful p.r. tips as well as moderate a question-and-answer session with the audience.
Topics will include creating a line that sells, developing a unique fashion identity, pricing and marketing, sales, approaching stores, getting magazine coverage, building a business, and establishing a brand.
For the location of the event and to register, call (212) 371-0290 or visit www.learningannex.com.