Bulova Partners With the Recording Academy

The agreement with the Grammy Awards presenter will last three years

Bulova has signed a three-year agreement with the Recording Academy, which presents the Grammy Awards.

“We are honored to partner with the Recording Academy and to be part of the Grammy family,” said Jeffrey Cohen, president of Bulova, in a statement. “Both music and time mark moments that stay with us.”

The partnership will include a Grammy-inspired collection of Bulova timepieces and live events to celebrate the impact of music on culture.

“I am thrilled by the coming together of these two iconic brands, both American born but with wide international recognition,” said Neil Portnow, CEO of the Recording Academy. “Together, in the years to come, we will create and celebrate timeless moments in music history.”