Laura Burdese (pictured) will become the new CEO of Bulgari, effective July 1, 2026, parent company LVMH announced today.

Burdese was named the jeweler’s deputy CEO in July 2024, after serving for two years as its chief marketing officer. Prior to that, she was CEO of Acqua di Parma, a perfume company also owned by LVMH.

She will replace Jean-Christophe Babin, who has headed Bulgari for the last 12 years and, before that, was president and CEO of TAG Heuer. After July, Babin will continue to serve as chairman of Bulgari’s board, CEO of its hotel unit, and president of the Bulgari Foundation.

Babin was also named head of LVMH’s watch division in March. An LVMH spokesperson tells JCK that “this announcement concerns the transition at the head of Bulgari, which will take effect on July 1st. There are no other changes to the rest of Jean-Christophe Babin’s responsibilities in the meantime.”

Both Babin and Burdese will report to Stéphane Bianchi, who was appointed head of LVMH’s watch and jewelry division in 2021.

(Photo courtesy of LVMH)

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