Italian fine jewelry brand Buccellati is increasing its footprint stateside—and relocating its U.S. flagship store.
This fall, the 95-year-old family-owned company will move its New York City flagship, currently located on Manhattan’s Upper East Side, a few blocks downtown to 714 Madison Ave. Also this fall (exact dates haven’t been scheduled), the brand will debut a 700-square-foot store at the luxury Bal Harbour Shops in Bal Harbour, Fla.
A rendering of an interior planned for Buccellati’s two new stores
The new, more spacious Manhattan spot is an elegant five-story townhouse that was built in 1871 and formerly housed the flagship for the Mauboussin jewelry brand.
But Alberto Milani, CEO of Buccellati Inc., says size wasn’t the main factor in choosing a new location; securing a permanent presence on an iconic shopping row was.
The company’s flagship was formerly tucked inside a townhouse on East 57th St., and its current NYC location “was meant to be only a temporary solution to the original plan of moving from our former townhouse…we were always looking for a true flagship space, and once the opportunity came, we were ready,” says Milani.
He added that the Miami/Bal Harbour market “has always been interesting to Buccellati, as it’s a place where many of our existing clients come to from all different cities. Many of our Russian and European clients are always spending time in Miami, and the city itself has a strong international society.”
The company has had a boutique in Palm Beach, Fla., since the 1960s, but the Bal Harbour location is “a great hub to South America” that will “allow us to serve existing clients and give us good visibility in the South American market.”
Both spaces will be designed by Vudafieri Saverino Partners, and Italian interior design and architecture firm that has kitted out spaces for Moschino, Jimmy Choo, and Pucci, among others.
A rendering of a space planned for Buccellati’s two new stores