With a daughter going off to college next year and parent business partners close to retirement, Tara Silberberg is ready for a new challenge. So the owner of the Clay Pot—a 45-year-old business founded by her parents—in Brooklyn, N.Y., is opening a new location dubbed CP Nolita at 22 Spring St. in the first week of December.
The 800-square-foot space will be located on the outskirts of Soho, between Mott and Elizabeth streets near the New Museum in lower Manhattan. Silberberg maintains that the timing was right to expand and reach out to a whole new audience, including “downtown shoppers and European tourists alike,” she tells JCK. “Nolita has become a destination shopping district for New Yorkers craving independent retail,” she adds.
According to Silberberg, the area has also become a destination for one-a-kind, handmade jewelry—her specialty. For her new client base, she will offer an “edited Clay Pot” assortment, she says. “We are going to be focusing on a slightly higher price point. We are also moving the majority of our bridal designers to our Soho location, since we feel that it will be a better fit for a citywide business.”
Details on a grand opening celebration are still in the works. But a bonus for existing Manhattan clients: The faithful needn’t schlep to the borough anymore for their designer-jewelry fix. “I know we have more than a few customers who won’t miss the yearly trip to Brooklyn,” adds Silberberg.