Los Angeles has long been the second-largest market—outside of its native New York City—for Brooklyn-based fine jewelry store Catbird.
So the retailer’s taking its entire collection for an extended visit to sunny Southern California— setting up shop in L.A. for the entire month of April at a new mixed-use complex, Platform, in Culver City.
Sriya Karumanchi, PR and marketing manager for Catbird, says the company has no plans to permanently expand its brick-and-mortar presence beyond its store on Bedford Avenue in Brooklyn’s Williamsburg neighborhood. But, she adds, “We felt the timing was right to create a physical experience for our West Coast customers—a place for people to meet the Catbird team, have their ring finger sized, and see the pieces they’ve been browsing online in person,” she says. “We’re really excited to have this opportunity to create an offline experience in L.A.”
The 459-square-foot space Catbird will be inhabiting at Platform “is made up of a clean white palette with accents in glass, marble, and wood,” says Audrey Carone, a PR representative for Platform. She adds, “Baughman chairs and a Saarinen table in front of a custom mural will create an area for friends to stop in and [then] stay a while.”
A model styled in Catbird jewelry
The announcement Catbird created expressly for its social media feeds
Augmenting the fine-lined gold pieces the retailer’s built its business on will be a selection of vintage clothing curated by pop-up vintage retailer A Current Affair and Catbird’s creative director, Leigh Plessner.
Well-known piercer J. Colby Smith will be in residence for a two-night piercing event at the pop-up, and Karumanchi reports that more special events will soon be announced.
The retailer’s created a limited-edition Catbird-branded candle inspired by the city of L.A. that will launch exclusively at the shop. Its key fragrance notes: cloves, grass, and asphalt. Smells like L.A. to us.
(Photo at top of a model styled in Catbird jewelry. All photos courtesy of Catbird)