Blogs: On Your Market / Fashion

Britt’s Pick: Peruffo’s La Divine Choker

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No jewelry brand knows its way around a choker like Peruffo (exhibits A and B). The Italian jeweler has won awards for its experimental designs, blending contemporary methods with roots in the gold industry of Vicenza to create pieces that make your jaw drop. People often talk about jewelry as art, but Peruffo really walks the walk.

Peruffo’s La Divine necklace combines design elements from a couple of the brand’s revered collections: Slide, with its sculptural, movable lines of gold, and Rocks, which features miniature golden nuggets artfully sculpted and lined up like found treasures.

This kinetic necklace has a radiant quality, its sunbeam-ish lines varying in length and reaching up and down, a pattern of shorter quills alternating with diamond-tipped ones. It’s the kind of immaculate detail at which Peruffo excels—the care and intention obvious, the tactile elements engrossing.

Peruffo la divine choker close up
A close-up of Peruffo’s La Divine choker, with diamond-tipped rays and mini golden geometric nuggets

In a world where consumers seek jewelry that stands out, this would certainly do it—and in so many different ways. La Divine is thought-provoking, as its style can be interpreted in different ways. I see an industrial elegance—simultaneously hard and soft, not to be reckoned with but also to aspire to. I see liquid gold, wealth, maximalism. I also see a bit of that castlecore aesthetic, albeit glossier and more luxurious.

Wonderful how jewelry can be so stylistically versatile, isn’t it? And when it’s a piece as grand as this, consumers can feel confident they’ll get long-term wear (and covetous stares) from their investment in artisanal jewelry—and subsequently find themselves in possession of a modern heirloom.

Like most of Peruffo’s unconventional jewels, this necklace will perform time after time, engineered to obsession-worthy perfection.

Top: La Divine choker in 18k yellow gold with diamonds, price on request; Peruffo

By: Brittany Siminitz

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