Brilliant Earth Opening Four New Showrooms


Brilliant Earth is opening four new showrooms, bringing its total to 34. That’s double the number it had in May 2022.

The new brick-and-mortar locations, all located on the ground floor, will be in Fairfax, Va.; Miami; Chicago; and Walnut Creek, Calif.

Brilliant Earth’s website lists three other locations as “coming soon”: King of Prussia, Pa.; Garden City, N.Y.; and Sacramento, Calif.

The Fairfax store, which opened in May in the Mosaic District, is Brilliant Earth’s first location in Virginia and its third in the Washington, D.C., area. The Chicago showroom opened in June in the Fulton Market area, and is Brilliant Earth’s second store in that city.

Its Miami location will open this summer, in the Coconut Grove area. It will be the e-tailer’s second location in Florida. The Walnut Creek store, which will also open this summer, will become Brilliant Earth’s third location in the Bay Area.

Top: The new Fairfax, Va., store (photo courtesy of Brilliant Earth)


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By: Rob Bates

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