Working with a would-be groom to find the best engagement ring? Talk about the quality of its materials and construction.
Selling to a bride? Focus on the styling of a ring.
The Knot’s most recent Market Intelligence Report shows that “stone quality” ranked as the most important attribute for grooms when selecting an engagement ring, while brides said “style/setting” trumped all other attributes, including selling price, metal type, the cut and shape of stones, and stone size, which came in sixth for women and fifth for men.Follow JCK on Instagram: @jckmagazine
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