keep in touch after the engagement ring sale
  • be patient with grooms shopping alone
  • stock up on white gold
  • embrace joint ring shopping
  • who is today’s modern bride?
  • modern brides more likely to receive a round engagement ring
  • cut and color most important to today’s bride
  • bridal bottom line: evaluating the entire ring buying experience
  • " /> Brides Value Style, Grooms Value Substance - JCK

    Brides Value Style, Grooms Value Substance



    Working with a would-be groom to find the best engagement ring? Talk about the quality of its materials and construction.

    Selling to a bride? Focus on the styling of a ring.

    The Knot’s most recent Market Intelligence Report shows that “stone quality” ranked as the most important attribute for grooms when selecting an engagement ring, while brides said “style/setting” trumped all other attributes, including selling price, metal type, the cut and shape of stones, and stone size, which came in sixth for women and fifth for men.