swarovski’s newest gem visions looks into the wonderful world of wedding jewelry.

" /> Bridal: The Global Phenomenon - JCK

Bridal: The Global Phenomenon

As more women strive to create their perfect once-in-a-lifetime occasion, the international bridal market—from fashion to flowers to, of course, jewelry—continues to grow exponentially. And now, thanks to the current generation of online wedding experts like Abby Larson (Style Me Pretty) and Carley Roney (The Knot Wedding Network), planning a bridal-related event has never been easier. Recently, Gem Visions—Swarovski’s inspirational trend and design publication for industry insiders, designers, and media specialists—analyzed the cresting social and cultural megatrends that influence the market for all things bridal in a new wedding-focused edition.

Gem Visions: The Bridal Book examines the prevailing zeitgeist that helps shape the desires of the modern bride, groom, and their circle of family and friends. From bridal basics to anniversary gifts, the book showcases popular contemporary bridal trends: “Daydream Princess,” “Natural Affairs,” “Urban Minimalist,” and “Cultural Roots”—all of which speak to the modern woman’s desire for personalization.

Central to this discussion are the essential gemstones and created stones for the all-important bridal rings and accompanying jewels. Swarovski offers two precision-cut gemstones that are ideal for the occasion: Swarovski Zirconia and Swarovski Genuine Topaz. They are available in a full range of precision-cut shapes in brilliant white or a rainbow of colors. Special to Zirconia is the auspiciously named 88 Facets cut—the number 8 signifying both infinity and the eternal vows of the bride and groom.   

For more information on Gem Visions – The Bridal Book, please go to http://www.swarovski-gemstones.com/gem-visions-the-bridal-book

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