Bovet Opens New York City Boutique

The Swiss watchmaker Bovet 1822 has opened its first boutique in the United States in New York City. Located at 50 Central Park South, the salon is the brand’s fourth boutique worldwide after Moscow, Baku, and Berlin.

Bovet’s new New York City flagship boutique (photo courtesy of Bovet 1822)

The watchmaker, best known for its hand-painted enamel dials and cases that resemble pocket watches, held a ribbon-cutting ceremony at the new boutique on Dec. 12, hosted by Bovet owner Pascal Raffy.

“I am very proud to bring the House of Bovet 1822 to New York, where collectors will be able to explore and discover our exceptional creations,” Raffy said in a statement. “To do this, I warmly thank Bovet’s longtime partners Jeffrey Khalaf and Michael Rosenberg from the Timepiece Collection for their invaluable contribution to this endeavor.”

Friend of the brand Oscar-winning director Paul Haggis, also attended the luncheon, representing the charity Artists for Peace and Justice, which Bovet supports.

The boutique will feature a collection of 50 timepieces unique to the New York City address.