98-Year-Old Borsheims Saleswoman Retires

No one will say that Evie Novak (pictured) took an early retirement.

However, this month, the 98-year-old Borsheims Fine Jewelry and Gifts saleswoman will call it a day, after 34 years with the store.

Novak started working at the Omaha, Neb.–based jewelry store in 1986, at age 65, specializing in ladies jewelry and Judith Leiber bags.

A statement from the company called Novak a “short-statured but long-standing fixture of the Borsheims sales floor” who “greeted everyone who entered the store with a warm smile and generous eyes.”

In the statement, Novak said she’ll most miss the relationships she made with coworkers and customers.

“I have helped so many wonderful people, probably thousands of people, and I value the relationships we have built,” she said. “I met one of my most memorable customers in the store in 1996 and ended up assisting them with more than 250 Judith Leiber bags over 24 years.”

Borsheims president and CEO Karen Goracke said that “Evie’s giant heart embodies the best of all of us at Borsheims and the best things we can hope to be: kind, resilient, devoted. We will miss seeing her smiling face behind the jewelry counter, and her institutional knowledge of Borsheims and its customers.”

Borsheims is giving Novak a COVID-appropriate send-off, with a Nov. 20 socially distanced Zoom call, complete with cake. Customers can send well wishes to customercare@borsheims.com.

The one-store jeweler is owned by Warren Buffett’s holding company Berkshire Hathaway, which is also based in Omaha.

(Image courtesy of Borsheims)

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JCK News Director