The personal touch without the hand cramps
In the digital age, a handwritten note is the proverbial unicorn of interpersonal communications. Which makes it all the more special—and potentially impactful—when sent to consumers.
But few jewelry retailers have the resources to devote to hand-penning notes to their customers on any significant scale. Which is why the mission of Bond, a New York City–based technology company, is so genius.
Under the supervision of calligraphers, the company has developed robotics that can analyze and replicate a person’s handwriting. It’s technology you didn’t even know you needed, but it has the potential to inject a welcome dose of the warm-fuzzies into your client relationships.
Here’s how it works: You type messages into an online form or mobile app, which are then received by Bond and written out robotically in your hand on actual, old-school stationery.
You pick your paper, ink hue, and any extras (to get really retro, close your envelopes with a regal wax seal). Bond even handles the mailing.
Should you consider your handwriting to be unrefined, you can cherry-pick a new one. There are seven ready-to-use scripts, including ones based on the handwriting of Sigmund Freud and Nikola Tesla.
The company’s tagline, “technology for thoughtful companies,” hits the mark. Prices for single cards start at $2.99, but bulk deals can be cut directly with the company for mass mailings.
Check out a video on how the process works: