Dress designer and Project Runway judge Zac Posen’s new bridal and fashion jewelry lines will sell exclusively on Blue Nile, the site announced.
Posen is manufacturing the items with Fabrikant Tara.
The November launch will include two lines: Truly Zac Posen engagement rings and bridal bands, and contemporary fashion brand ZAC Zac Posen. While the items in those lines are exclusive to Blue Nile, it is not clear whether other retailers will get a chance to carry Posen-designed jewelry. The companies declined comment.
In an attempt to up its fashion offerings, Blue Nile added pieces from designer Monique Lhuillier in September 2012.
“I’ve always wanted to design jewelry because I’m obsessed with finding that perfect accessory to match and complete my clothing designs,” said Posen in a statement.
Blue Nile president, CEO, and chairman Harvey Kanter hailed Posen’s “strong, feminine aesthetic, which has become a favorite of style leaders and is particularly popular among the Hollywood set.”