Blue Nile Opening Sixth Webroom, in New Hampshire

Blue Nile is continuing its brick-and-mortar expansion by opening its sixth webroom at the Mall at Rockingham Park in Salem, New Hampshire this fall.

New Hampshire has no sales tax, so the company does not have to worry about creating a nexus that will force it to collect taxes from customers. Salem is about 40 minutes away from Boston.

The Seattle-based e-tailer also has webrooms in Washington Square mall in Portland, Oregon (pictured); the Roosevelt Field shopping center in Long Island, New York (which JCK visited); the Westchester mall in White Plains, New York; Tysons Corner Center in Fairfax County, Virginia; and Bellevue Square in Bellevue, Washington.

In a statement, newly appointed CEO Jason Goldberger said that the new webroom will let customers  “see, touch, and feel our engagement rings.”

As far as further webrooms, company spokesperson Amanda Winters said, “We have nothing to announce at this time.” Former CEO Harvey Kanter, who still serves as chairman, has said the company may open up between 25 and 50.

Blue Nile’s purchased by Bain Capital earlier was finalized earlier this year.

JCK News Director

One response to “Blue Nile Opening Sixth Webroom, in New Hampshire”

  1. I feel Blue Nile has reached a saturation point. This may help a little but they are close to the high point. There are now more and more websites like it where the same whole sellers and sight holders are putting in diamonds for fraction of profits. It is back again for dog eat dog world for them.

    It is also slowly killing the diamond retail market which is bad news for them & our trade. More & more retailers are moving to colored stones due to lack of profits in diamonds & hence less promotion of diamonds.

    This trend will soon bring the diamond market down as millennial’s also move away from diamonds. Out of sight is out of mind.

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