CEO Harvey Kanter foresees eventually opening between 25 and 50 webrooms
Blue Nile plans to open its fifth brick-and-mortar webroom in Seattle right before Thanksgiving.
The new location will be in Bellevue Square, a few miles from the company’s headquarters.
Blue Nile currently has four other webrooms: Portland, Ore.; Garden City, N.Y. (pictured); White Plains, N.Y.; and Tysons Corner, Va. The Portland store opened on Sept. 2.
Except for the Virginia webroom, none of the other locations create a sales tax issue for the company. Blue Nile has long collected sales tax in Washington and New York, and Oregon has no sales tax.
The webrooms do not sell product but encourage consumers to order from the Blue Nile site. Blue Nile president, chairman, and CEO Harvey Kanter has said the company may eventually open between “25 and 50” of them.
In a statement, Kanter said the new webroom will “let consumers experience Blue Nile’s easy, educational, and pressure-free advice in a physical setting, and the coolest part is that the engagement rings [customers] choose will be handcrafted less than 15 miles away in our fulfillment center.”
(Photo courtesy of Blue Nile)