Blue Nile Now Letting Vendors Sell to Other E-Tailers

But inventory must be exclusive, it says

Blue Nile is now allowing its vendors to sell to other e-tailers, according to a recent company email.

The company typically asked suppliers for “exclusive online access” to their inventory, it says. But it’s possible that some companies got around this by selling to Blue Nile’s competitors through a “different” company. So now it’s dropping the policy.

However, all inventory listed on the site needs to remain exclusive and can’t be listed on other B2C sites, the email warned.

“We have created monitoring for the top online competitors and will monitor them for dual listing,” it adds.

The company is also is “reviewing [its] supplier mix” and will look “to implement changes in early 2017 to better align supplier interests with those of Blue Nile.”

Blue Nile declined to comment. 


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