Blue Nile is increasing its assortment of nonengagement product with its new Designer Collective, which will showcase new and emerging designers.
The site’s Designer Collective, which can be seen here, features rings, earrings, pendants, and bracelets ranging in price from $55 to $6,000.
Among the participating designers: Anne Sportun, Bree Richey, Denise James, and Robert Leser. The Blue Nile Studio will also feature work from leading designers.
This is the site’s second major design initiative. In Oct. 2012, it launched Monique Lhuillier Fine Jewelry, featuring engagement rings and wedding bands from the bridal designer. The next year, the line was expanded to include earrings, necklaces, and pendants.