E-tailer Blue Nile is exploring the Indian market through a partnership with local chain PC Jeweller.
“The collaboration will evaluate the Indian market for potential online jewelry sales on a long-term basis,” said a PC Jeweller announcement filed today with the Mumbai stock exchange.
The 50-store chain added the linkup “is a stepping stone toward potential strategic partnership between Blue Nile and PC Jeweller.”
Blue Nile did not respond to a request for comment from JCK at press time.
The company ships to 45 countries, according to its site, but not currently India.