Blue Nile Eyeing Indian Market

E-tailer Blue Nile is exploring the Indian market through a partnership with local chain PC Jeweller.

“The collaboration will evaluate the Indian market for potential online jewelry sales on a long-term basis,” said a PC Jeweller announcement filed today with the Mumbai stock exchange.

The 50-store chain added the linkup “is a stepping stone toward potential strategic partnership between Blue Nile and PC Jeweller.”

Blue Nile did not respond to a request for comment from JCK at press time.

The company ships to 45 countries, according to its site, but not currently India. 

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JCK News Director