Blue Nile Debuts High-Sparkle Diamond Collection

Last week, Blue Nile began marketing a collection of diamonds that focus specifically on the gem’s sparkle factor.

Called Astor by Blue Nile, the collection of diamonds is selected and specifically cut to reflect maximum light.

“Every Astor by Blue Nile diamond is specifically cut to gather and reflect the most light possible,” reads a press release on the collection. “Light performance is measured by three factors: brilliance, fire, and sparkle.”

Every diamond in the line “receives the highest grade for each by GemEx, the leader in light measurement.” And the stones rank as an Excellent Cut from GIA.

Blue Nile guarantees that the diamonds have no inclusions “visible to the naked eye” and touts the symmetry of the gem-cutting as a primary sparkle-enhancing factor.

Each diamond is further rated as Very High or above in brilliance, fire, and sparkle. On the company’s website, the Astor by Blue Nile collection is available in princess and round cuts.


A marketing photo for the new Astor by Blue Nile diamond collection

“Customers come to Blue Nile for a superior experience and unmatched value,” said Blue Nile CEO Jason Goldberger in a company statement. “We know they want more than a diamond. They want a lifetime of lighting up the room. That’s why we created Astor by Blue Nile.”

(Top: An Astor by Blue Nile diamond)

 

 

 

JCK Magazine Editor


  • leeaundra

    I find this perplexing. Isn’t this the goal of every well cut diamond?

    • lauren

      haha yes, i’m assuming their marketing team is hoping the customer doesnt realize that