Blue Nile will debut an Arabic-language version of its site, so United Arab Emirates consumers can shop in their native language.
The e-tailer has sold in the UAE since 2011, with most orders available in three days.
The company has also hired Arabic-speaking customer-service representatives.
Blue Nile currently has sites in seven different languages, including English, French, Spanish, Japanese, and traditional and simplified Chinese.Follow JCK on Instagram: @jckmagazine
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