Blue Nile Creates Arabic-Language Site

Blue Nile will debut an Arabic-language version of its site, so United Arab Emirates consumers can shop in their native language.

The e-tailer has sold in the UAE since 2011, with most orders available in three days.

The company has also hired Arabic-speaking customer-service representatives.

Blue Nile currently has sites in seven different languages, including English, French, Spanish, Japanese, and traditional and simplified Chinese.

JCK News Director