Blue Nile will debut an Arabic-language version of its site, so United Arab Emirates consumers can shop in their native language.
The e-tailer has sold in the UAE since 2011, with most orders available in three days.
The company has also hired Arabic-speaking customer-service representatives.
Blue Nile currently has sites in seven different languages, including English, French, Spanish, Japanese, and traditional and simplified Chinese.
- Subscribe to the JCK News Daily
- Subscribe to the JCK Special Report
- Follow JCK on Instagram: @jckmagazine
- Follow JCK on X: @jckmagazine
- Follow JCK on Facebook: @jckmagazine
