Blue Nile — Billion Dollar Babies?

How big can Blue Nile get? At an investment conference today, Blue Nile CEO Mark Vadon told investors he thinks that, if trends continue, his company will eventually sell one billion — that’s right one billion — dollars worth of jewelry domestically. Granted, this was an investment conference, and “eventually” can be a long time, but the number’s not completely far-fetched, considering Blue Nile now sells about $250 million a year (and is only eight years old) with sales rising over 20% each year. As a point of comparison, Tiffany for the 2005 fiscal year sold $1.2 billion in the United States.

By the way, I am writing an article on Blue Nile, and am wondering if anyone has any info as to who their second largest Internet competitor is. Amazon? Does ebay count?

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