Blancpain, the Swiss luxury watch company, has opened a flagship boutique in New York City.
The boutique, located at 645 Fifth Avenue, is the firm’s 29th worldwide and, at 160 square meters, its largest in the United States.
The New York boutique is the brand’s first to feature a 360 screening system “for total immersion in the brand universe,” according to a statement. “Photos and videos are displayed on the upper part of the walls, thus creating an atmosphere where virtual and real collide. The images change according to brand news and are a reminder of its various commitments in several areas, such as the oceans, the art of living, and motorsports.”