and Graff top the list of jewelry and watch brands favored by wealthy
consumers, according to the 2011 Luxury Brand Status Index conducted by
the Luxury Institute.
earning at least $200,000 a year rated each brand on quality, exclusivity,
social status and overall ownership experience, the Institute said. Participants
were also asked about the brands’ price worthiness, their willingness to
recommend it to others, and the likelihood they’ll buy it next time they make a
purchase in the category.
are the top brands in each category:
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