Birks will open its first store in China early next year.
The retail location, set to open after the Chinese New Year, will bear the new company name, Maison Birks.
This is the company’s first store outside of North America. It currently operates 30 Maison Birks stores in Canada’s urban areas, 20 Mayors stores in Florida and Georgia, two Brinkhaus stores in Calgary and Vancouver, and one Rolex store in Orlando.
The store will located at the new Xanadu Plaza in the Central Business District of Beijing. It will include a selection of diamond wedding bands and diamond engagement rings with Maison Birks’ certified Canadian diamonds as center stones.
Customers in the Chinese market “are becoming increasingly demanding about the quality and pedigree of the jewelry and precious stones they purchase,” said a company statement.
The store design was conceived in partnership with Sid Lee, a Montreal-based design firm.