JCK’s Big Picture Monday rounds up the most noteworthy
stories about trends in retailing, as well as useful articles about retail
sales and marketing:
– Some older shoppers prefer
smaller stores.
– Why the future is with
“interactive retail.”
– How to fight the
“fear of selling.”
– When you have to “draw
the line” with customers.
– Creating a system to handle
customer complaints.
– How to use Google Places to
market yourself.
– How small businesses should use
Facebook.
– How to budget your
social media program.
– Rules of
“Twitter etiquette.”
– Tips for managing customer
feedback online.
– Brands hire “online
defenders.”
– Five media
interview mistakes.
For more great links,
see the Big Picture Monday feature, News and Tips for Your Business.