Bernie Robbins gets naming rights of a minor league baseball stadium

The Atlantic City Surf minor league independent baseball team reached an agreement with Bernie Robbins Fine Jewelry to rename Sandcastle Stadium to Bernie Robbins Stadium.

Surf president and chief executive officer Mark Schuster and Bernie Robbins owner and president Harvey Rovinsky came to terms and the agreement was approved by the Casino Reinvestment Development Authority. The agreement was cited by Schuster as a critical piece of the Surf’s economic future in the New Jersey shore town.

“We have found a first-class naming rights partner who has invested time and money in the Atlantic City and South Jersey communities,” Schuster said. 

“We are very excited to partner our innovative marketing ideas with Atlantic City’s baseball team to increase the appeal of sports and entertainment to families in the area,” Rovinsky added. “I am proud and honored to be the only jewelry store in America to be affiliated with naming rights of a professional sports team.”

The current stadium seats 5,900 and has 20 SkyCastle suites. Schuster indicated that all of the Surf’s team advertising, correspondence, and press releases would be changed with respect to the agreement. The arrangement also includes changing the stadium signage. The Surf plays in the Atlantic League, an independent professional baseball organization.

Bernie Robbins Fine Jewelry is a luxury jeweler with ten stores in southeastern Pennsylvania and southern New Jersey.