New marketing and advertising initiatives will roll out in the fourth quarter
Ben Bridge Jeweler has selected DNA Seattle, a millennial-focused agency, as its new ad shop, according to an announcement on its blog.
New marketing and advertising initiatives will roll out for the fourth quarter of 2016.
“There are 16 million affluent millennials in the U.S., making them a powerful target audience for Ben Bridge,” said Chris Witherspoon, managing director of DNA Seattle. “We know they want highly personalized service and that they care about the values of a company, not just what it offers.… We specialize in helping brands connect with audiences on a deeper level by uncovering the values they share with consumers. Doing this for a luxury retailer across multiple states represents an exciting opportunity for DNA.”